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Quebec anti-racism ads criticized: ‘It’s something for kids in an elementary school’

A Quebec government ad campaign geared toward fighting racism continues to conjure controversy.

The Quebec Community Groups Network (QCGN) called the ads “awkward.”

We also found the ad itself was just continuing stereotypes,” said QCGN board member Eva Ludvig. “We’re uncomfortable when we see the way the ad comes through.”

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Lost in translation? Quebec says it will correct English-language anti-racism ads after backlash

The Quebec minister in charge of the fight against racism said the government will correct an ad campaign that some criticized was not inclusive of Anglophones.

A series of simple, 15-second ads were released Monday as part of a campaign to raise awareness about racism and to promote inclusion for all Quebecers.

But in the French version of the same ad, “Friends” was translated as “des amis québécois,” which, to some, implied that the people in the English video were not considered Quebecers.

The Quebec Community Groups Network said in a statement: “The word Quebecer describes very well our belonging to this province, like French-speaking Quebecers.

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Publicités antiracistes : quand « québécois » ne se traduit pas

An advertising campaign to combat racism unites representatives of the English-speaking community and nationalist groups against it. The government advertisements drop the word “Quebecois” in their English version. After having invoked the “editorial choice”, Quebec changed its mind.

The message we are sending is that we are not Quebecers [in our own right] protests Eva Ludvig, of the Quebec Community Groups Network: “It is difficult to understand what made the government think that such an omission would go unnoticed.”

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