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Quebec anti-racism ads criticized: ‘It’s something for kids in an elementary school’

A Quebec government ad campaign geared toward fighting racism continues to conjure controversy.

The Quebec Community Groups Network (QCGN) called the ads “awkward.”

We also found the ad itself was just continuing stereotypes,” said QCGN board member Eva Ludvig. “We’re uncomfortable when we see the way the ad comes through.”

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Publicités antiracistes : quand « québécois » ne se traduit pas

An advertising campaign to combat racism unites representatives of the English-speaking community and nationalist groups against it. The government advertisements drop the word “Quebecois” in their English version. After having invoked the “editorial choice”, Quebec changed its mind.

The message we are sending is that we are not Quebecers [in our own right] protests Eva Ludvig, of the Quebec Community Groups Network: “It is difficult to understand what made the government think that such an omission would go unnoticed.”

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