“The Quebec government is targeting outdoor store signs in a move to bolster regulations on signage. The province is going to change regulations to require stores with English brand names to display more French on their outdoor signs.”
Retailers such as Wal-Mart and Canadian Tire will be required to add French descriptions. The government’s exact words were, ‘We want French to jump out so people know they’re in Quebec’. In 2014, stores including Wal-Mart and Best Buy won a court battle with the province over signs.