The 7 Keys to Cracking the Quebec Code

Who are the Québécois, French and English-speaking? What makes them tick? What are their values and preferences? Produced by Léger Research Intelligence Group, and written by pollster Jean-Marc Léger, marketing professor Jacques Nantel and journalist Pierre Duhamel, Cracking the Quebec Code draws on extensive data to reveal who we are. Part social study, part marketing manual, this book unveils the character of Quebecers, both French and English-speaking. It finds differences between them, and similarities too. English-speaking Quebecers are hybrids, with attitudes a mix of English-Canadian and Québécois-francophone. The QCGN is organizing a conference entitled Cracking the Quebec Code: Understanding French-speaking Quebecers and English-speaking Hybrids, to get insights on our likes and dislikes, hot buttons and soft spots from Léger Group Vice-President Christian Bourque. Hosted by the QCGN and The Montreal Gazette, this conference is presented in partnership with the Fondation Notre Home Foundation, the Association for Canadian Studies (ACS), the Quebec English-speaking Communities Research Network (QUESCREN) and the Thomas More Institute.

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Poster for the QCGN 5 a 7