CBC can keep its controversial branded content division, CRTC rules

The CRTC says the CBC can keep its controversial branded content advertising, ruling that it “remains pertinent” for the federally funded organization’s budget despite serious concerns expressed by media unions, advocacy groups and hundreds of its own journalists.

The Quebec Community Groups Network pleaded that Tandem “could have an impact on the journalistic independence and integrity of the CBC and ultimately, that the initiative could undermine the credibility of the public broadcaster.”

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